How Stylista Hopes to Shake Up eCommerce in India


It wasn’t very long ago that stores like JC Penney, Nordstrom, and Gap were the pinnacles of fashion retail. These retailers provided better products at unbeatable prices. Retail buyers acted as personal curators for customers and the in-store experience was exceptional. Then came e-commerce. Predictable products like books, CDs, and electronics drove the first wave of e-commerce for e-tailers like Amazon. But fashion lagged behind.

That all began to change when Zappos came along with free shipping and the option to return; for free.

There has been more e-commerce innovation during the past two years than there has been during the last decade.  

Today, the bar for e-commerce is rising:  India is a country with a booming economy, rapid growth of internet penetration, and a market of 1.2 billion.  It’s also a place where consumers have a lot to gain from not going to the stores.  A shopping trip can mean being packed into train, navigating jammed streets or haggling with aggressive rickshaw drivers.

Fashion is an industry that leads tech trends in terms of marketing and branding. The fashion industry is undeniably up on its apps, blogs, and designer collaborations, but there is a need for the industry to consider how to deliver the same quality offline as it does online. There are three underlying trends driving the future waves of innovation in e-commerce for fashion and apparel.
Social is hands down one of the most significant influencers of the next wave of e-tailing that is driving the current wave of e-commerce. Social networks like Facebook, Twitter, Pinterest, Google+ and YouTube help to drive product discovery, and ultimately commerce.

2. Mobile is one of the most powerful trends that was only introduced in the late 2000′s. With the smartphone now in the picture, consumers began interacting with the web on the go away from their desks and laptops.

3. Private Sales are a glorified email marketing fad that exploded onto the retail landscape and, over the past two years, has been quickly commoditized with hundreds of players jumping into the space

The store of the future will be merchandised by the people, for the people. Brand dictatorship is out; a brand voice shared among your stylists, tastemakers and customers is in. Brands must embrace and get more involved with their communities.


Enter Stylista.

A conceptual boutique in an internet full of malls

I feel vertically integrating the retail value chain, including manufacturing, branding, and distribution will create the right disruption this industry is in need of. By eliminating stores from the supply chain, these companies bring products directly to consumers from the factory without the bloat of the traditional retailer. This translates into high-quality products (whether eyeglasses or t-shirts) at significantly lower prices.

While, was built on the premise and shortcomings of the industry, our strengths lie in product differentiation, vertical integration with complete in-house manufacturing, consumer focused products and consumer engagement in product development

Who is it, who creates and who consumes? Who curates/filters and who follows?

Stylista I hope will be the answer to all these questions!

 Sign up to know when we launch here.