Stylista Insider has been following NYFW closely, right from the ramps and the front row down to street style. What sets the New York event apart the from the other fashion capitals is the sheer relevance of the clothing. New York has traditionally channeled street fashion onto the runways blurring the lines of exclusivity that European fashion houses stand for. In todays influencer driven virtual world, this is an invaluable asset.
A few years ago, couture houses refused to believe that social media would drive sales for a $2000 product. Come 2013, and these very brands are jostling for customer attention online. This universal access to fashion via Instagram, pinterest, tumblr, facebook and twitter besides the innumerable apps that allow a purchase at the flick of a touchscreen has meant that the average shopper is informed and opinionated. New York brands know this well and uses it to their advantage. Functional and accessible fashion is thus enhanced by the presence of social media and instant coverage which helps drive sales not only for established brands, but also for upcoming designers. The SS 14 collections showcased the unique new york mix of sporty wearablity and deftly cut, purely creative fashion. As Marc Jacobs said, “Clothes mean nothing unless someone is living in them”, and this philosophy is reflected in the collections we loved. Slick separates were beautifully styled for various collections. Here’s looking at the shows we loved at New York Fashion Week:
To stay in the know about the upcoming fashion weeks in London, Milan and Paris, stay tuned onto our facebook page and this blog. Until then, Stay Stylish! xx