What we loved at Masaba Gupta’s WIFW SS’14 Show


“The classic Fitzgerald girl meets her sporty side in all her brazen swagger”


Masaba’s WIFW SS’14 collection was a mélange of benaras silks with her trademark Indian kitsch inspired prints. The collection saw the rise and the fall of the hemline, from bunched up, voluminous pleated skirts to calf grazing asymmetric pencil styles.


The half sari with its easy drape made an appearance in icy pastels layered over stiff monochrome pants. This was a crisp, well edited collection that had plenty of separates, from sporty shorts to printed crop tops. Masaba teamed borders of zardozi with organza shirts; printed half dresses had organza layers with a fun play on sheer and print.


She debuted the Masaba line of bags at this show: a takeoff from the collection with heavily worked on straps, bright neon touches and bold solid print. We loved the way this show was styled, with sporty kicks and brogues, and statement earrings.

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Masaba continues to grow as a designer, heading two design houses at the age of 24, and exhibiting a line that plays to her strenghts. We loved how this collection had all the signature Masaba elements: be it striking print inspired from local origin, neon, monochrome, or embroidery, all cohesively held together by the sporty, chic Fitzgerald girl inspiration.

Always ready for a macaroon and a good giggle, Shamita is the team’s resident magpie and collective conscience. She knows design like the back of her hand and is perennially clued in on everything fashion.