Yogesh Chaudhary is one of Indian fashion’s hottest young designers. Ever since his fashion week debut in 2012, Yogi – as he’s better known – has been a hit with both fashion lovers and critics. Right from the beginning, we’ve been hooked on to his sartorial genius. Nautical stripes, abstract geometry and let’s not forget that iconic ‘Pacman’ print, his rise in fashion’s echelons has been nothing short of meteoric.
His excellent tailoring, bold play with prints and flattering feminine silhouettes have make him one of tinseltown’s most favoured designers. Today, he counts fashion forward celebrities like Sonam Kapoor, Priyanka Chopra, Esha Gupta, Chitrangda Singh, Kangana Ranaut and Jacqueline Fernandez among his most famous clients.
Says Ekta Rajani, Fashion Director at Grazia India, “Yogesh has a fantastic instinct for prints. His inspiration comes from sources closest to us, and reflects all of our old world sentiments. He gave us the Pacman print, adapted from an arcade game we all knew and loved growing up. His prints are fun and quirky but not intimidating, and appeal not only to celebrities but most Indian women as well. He experiments with Indian silhouettes, twisting the traditional and giving us remarkable garments with modern edge that are intrinsically close to home.” We couldn’t agree more!